GEO Readiness Check · free · by Adisfaction-Annex

Is your website ready
for AI‑powered search?

In just a few minutes, the GEO Readiness Check tests live how well AI systems can read, understand and cite your website compared with your competitors. It checks the access rules for the crawlers of ChatGPT (GPTBot), Claude (ClaudeBot), Perplexity (PerplexityBot) and Google Gemini. The live query runs on Claude with web search enabled.

24 technical criteria · live AI sample · results visible instantly

ChatGPTChatGPTClaudeClaudePerplexityPerplexityGeminiGemini

Brands that work with Adisfaction-Annex

MigrosStihlSave the ChildrenGrovanaBNP Paribas

Why now

Search is becoming a conversation.

More and more customers ask ChatGPT, Perplexity or Claude first instead of Google. In just a few minutes, the GEO Readiness Check measures whether AI systems can read and understand your website and cite it as a source, including a real live query.

20231%
202520%20%
202635%35%
202850%50%
Traditional search results AI answer (AI Overviews, ChatGPT and others)

Sources: Gartner (search volume down 25% by 2026, organic search traffic down 50% by 2028), Datos and SparkToro usage data 2023 to 2025, click-through rate studies on AI Overviews 2025 (including Ahrefs, Pew Research), Semrush AI traffic study 2025. Figures for 2026 and 2028 are forecasts.

−35%

fewer clicks from organic search where AI overviews already provide the answer

4×

higher conversion rate among visitors who reach a website through an AI recommendation

24

measurable criteria checked by the GEO Readiness Check, plus a live query in an AI system

What we check

Four dimensions decide whether AI cites you.

Accessibility

Are AI crawlers such as GPTBot and ClaudeBot allowed to read your content, and can they? robots.txt, rendering, technology.

Structure

Do machines understand who you are? Structured data, schema markup, a clear company entity.

Content structure

Is your content properly marked up? Heading hierarchy, lists and tables, metadata for machines.

Authority

Does your website come across as trustworthy? Legal notice, freshness, references, external profiles.

No estimates, no simulation: every finding comes from your website or from an AI query run live, with clear evidence in the report.

Your results

This is what your report looks like.

Your score, the categories and your competitors from real AI answers, all at a glance and backed by clear evidence.

Your GEO Readiness Report
46

GEO Readiness Score

Accessibility72
Structure44
Content structure28
Authority39
your-website.ch (you)46
competitor-one.ch71
competitor-two.ch64

🔒 Your competitors from the AI answers, shown in the full report

Sample view with fictitious values

How it works

Your GEO score in four steps.

1

Enter your website

Type in the address and start. No registration needed.

2

Scan the website

We check 24 technical criteria live and show you every step.

3

Adjust the search queries

You help decide which questions we use to test the AI.

4

Query the AI live

We ask an AI system with web search and show you who gets cited.

What we offer

From check to visibility.

The free GEO Readiness Check is a snapshot based on three questions, designed to give you an initial assessment. With GEO Start we go a step further: we analyse your visibility individually and continuously using 50 relevant prompts, and derive concrete measures to improve your presence in AI answers.

One-off · In-depth analysis & strategy

GEO Start

CHF 2,800

The result: a GEO strategy and a concept for your future positioning, so that AI names YOU instead of your competitors.

To get there, we measure and analyse

  • Daily AI queries with 50 prompts: Google AI Overview and ChatGPT, measured continuously rather than once
  • Full visibility report via SE Ranking: positioning and development over time
  • In-depth competitor analysis: how the providers named today position themselves
  • Results review with concrete next steps
Enquire about GEO Start

Optional: ongoing support

If you would rather not implement the measures yourself, choose one of the two packages. Both require GEO Start, and if you book within 90 days, you get the first month free.

Optional · Monthly

GEO Optimize

For ongoing optimisation

CHF 600

per month · 6-month minimum term

Builds on GEO Start.

  • Expert support with implementation
  • Prompt tracking (max. 50)
  • Monthly performance check
Get in touch
Optional · Monthly

GEO Optimize Plus

For competitive markets

From CHF 800

per month · 6-month minimum term

Builds on GEO Start.

  • Expert support with implementation
  • Prompt tracking (max. 50)
  • Monthly performance check
  • Creation of citable content (FAQs, guides etc.)
  • Quality assurance for technical implementations
  • Competitor comparison
  • Competitive benchmark against the cited competitors
Get in touch

Prices excl. VAT. The subscriptions have a 6-month minimum term and are agreed in a personal conversation.

Frequently asked questions

Quick answers.

What is GEO (generative engine optimisation)?
GEO means optimising a website for AI answer engines such as ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. While SEO aims for rankings in search results, GEO is about making sure AI systems can read and understand your content and cite it as a source. The two complement each other, but one does not replace the other.
Why does GEO matter for my business?
More and more people put their questions directly to an AI instead of a search engine. If AI systems cannot read your website, or your content is not citable, they recommend your competitors. GEO is therefore playing an ever bigger role in digital visibility.
What exactly does the GEO Readiness Check test?
The check analyses 24 technical criteria in 4 categories: access for AI crawlers (including a rendering comparison with and without JavaScript), structured data and social previews, content structure, and authority and trust signals. We also test live whether your domain appears in real AI answers. You can adjust the search queries for this yourself before the query runs.
How much does the check cost?
The check is free and requires no sign-up. The overall score and the category ratings are visible immediately. You receive the detailed report with all findings, prioritised measures and code templates once you provide your business contact details.
How long does the analysis take?
Typically 1 to 3 minutes. The analysis loads your website several times (including with AI bot user agents and with full browser rendering), checks all criteria and runs a live sample in an AI system.
What is the AI visibility sample, and how representative is it?
Based on your website content, we create three typical user questions and put them to an AI system with web search enabled. We then evaluate whether your domain is cited and which competitors appear. It is an openly declared snapshot from one AI system, not a measurement across all providers. The criteria check, by contrast, measures the fundamentals that all systems rely on.
Does the check change my website?
No. The check only reads your website, just as an AI crawler would. No changes are made. You or your agency implement the code templates recommended in the report yourselves.
What happens to my data?
We store the analysis results and the details you enter in the form in Switzerland, in line with the revised Swiss Federal Act on Data Protection (revFADP). No data is passed on to third parties. Details are in our Privacy Policy.
Who is behind the tool?
The GEO Readiness Check is offered by Adisfaction-Annex AG, a digital and crossmedia agency based in Zurich. We advise companies on digital visibility, from search engines to AI answer engines.

Want to know what AI says about you?

The GEO Readiness Check shows you in just a few minutes, with real measurements, a live query and concrete measures.

Check now for free

Insights

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