Facebook Ads:
A wealth of data. And how to put it to work.

Every day, people on Facebook share content with family, friends and acquaintances. The result is a wealth of data from profile details, engagement and devices that advertisers can use to select their target audience. We help you reach the right users with the right ad formats.

3.2 millionpeople in Switzerland use Facebook. Source: IGEM Digimonitor 2025

One ad accountFacebook and Instagram are both managed in the same Meta Ads Manager

RetargetingReach visitors to your website again, without researching a new audience

Facebook stopped being a channel for young audiences long ago. That is exactly what makes it strong when you want to reach people aged 35 and over.

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Awards and certifications

Your benefits

Audience segmentationYou can combine countless targeting criteria: location, age, gender, relationship status, education, hobbies and interests. Retargeting and lookalike audiences add further, highly accurate audiences.

Precision campaignsFacebook flights can be controlled precisely by time window, region, device and placement.

Full measurabilityEverything from impression to conversion can be tracked. With server-side tracking, your data stays reliable even when browsers restrict cookies.

A wide range of formatsFeed, Stories, Reels and Marketplace: we deliver creatives in the right format for each placement instead of one visual for everything.

Our approach

What we take care of

Campaign concept and audience selection
Production of all creatives in the formats you need
Setup, campaign management and ongoing optimisation
Transparent reporting with recommendations
Setup of conversion tracking and consent-compliant measurement

How we work

1Define the audiencesWho do you want to reach, and what existing data can we use for it?
2CreativeVisuals and copy for each placement, including vertical formats for Stories and Reels.
3Test and optimiseSeveral variants compete, and the budget moves to the better one.
4ScaleWhat works gets expanded, with an eye on frequency and audience fatigue.

Cases

LinkedIn & Facebook Campaign

Kaufmännischer Verband

Facebook, Twitter & LinkedIn Campaign

The circle

360° Performance Campaign

Strateo

Ready for your Facebook campaign?

We review your existing ad account and show you where reach and budget are being lost.

Have your account reviewed

Insights

LinkedIn, 1 September 2026Part 2 of our takeaways from The Beginning of ChatGPT Ads

Part 2 of our ChatGPT Ads study takeaways: 91 simulated US accounts, income-linked ad exposure and where brand safety draws...

LinkedIn, 18 August 2026A summer evening, a forest hut and the whole team, including families, partners and dogs

Except this time we weren't allowed to barbecue. Because of the heatwave, there was a fire ban, so our team...

LinkedIn, 12 August 2026Use case: how much revenue is hiding in your existing traffic?

How much revenue is hiding in your existing traffic? We explored exactly that question with Swiss watchmaker Grovana.

Frequently asked questions about Facebook Ads

Can we still reach younger audiences on Facebook?

Only to a limited extent. For people under 25, Instagram, TikTok and Snapchat are the more relevant channels. Facebook plays to its strengths with audiences from around 35 upwards, where its reach is very good.

What does a Facebook campaign cost?

You pay per impression, click or conversion, and prices vary with audience and season. More important than the cost per click is what an enquiry or a sale costs you. We plan that figure together before launch.

Can we run Instagram at the same time?

Yes. Both platforms run through the same Ads Manager, and we generally recommend using both channels together.

How do you handle data protection?

We only measure with valid consent. Where it makes sense, we use server-side tracking, which is less affected by cookie restrictions and keeps data sharing under control.

Facebook Ads:
A wealth of data. And how to put it to work.

Your benefits