LinkedIn posts
GEO tracking with SE Ranking and a free GEO check from Adisfaction-Annex
15 September 2026
🤖 GEO tracking with SE Ranking and a free GEO check from Adisfaction-Annex Traffic from AI channels such as ChatGPT or Gemini (GEO, or Generative Engine Optimisation) matters more and…
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Part 2 of our takeaways from The Beginning of ChatGPT Ads
1 September 2026
Part 2 of our takeaways from The Beginning of ChatGPT Ads. Last week we looked at how often ads appear, what role the conversation context plays and why a prompt…
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Enough has been written about ChatGPT Ads over the past few days
26 August 2026
Enough has been written about ChatGPT Ads over the past few days. So we’ll spare you yet another “ChatGPT Ads are here” post. 😉 What we find far more interesting…
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A summer evening, a forest hut and the whole team, including families, partners and dogs
18 August 2026
A summer evening, a forest hut and the whole team, including families, partners and dogs. ☀️ Pretty much perfect conditions for our annual barbecue. Except this time we weren’t allowed…
Read moreUse case: how much revenue is hiding in your existing traffic?
12 August 2026
Use case: how much revenue is hiding in your existing traffic? That is exactly the question we explored together with Swiss watchmaker Grovana. The starting point was an online shop…
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It’s not the bank with the loudest AI buzzword that wins
6 August 2026
It’s not the bank with the loudest AI buzzword that wins. It’s the one that keeps improving its digital experience. The new study by Colombus Consulting shows exactly that: 🏆…
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The Swiss advertising market is growing again, but not evenly
27 July 2026
The Swiss advertising market is growing again, but not evenly. 📈 The Swiss advertising market is picking up some momentum again. June 2026 closed with gross advertising spend of 317.8…
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Gen Z searches differently than many people think
23 July 2026
Gen Z searches differently than many people think. “Gen Z only searches on TikTok.”You hear this all the time. But the data paints a more nuanced picture. 📊 According to…
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AI performance reports from Google and Microsoft
14 July 2026
🔍 AI performance reports from Google and Microsoft Since 2025, AI features (AI Overview, AI Mode) have changed “googling” dramatically. Publishers are feeling it through so-called “zero-click searches”: stable impressions,…
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What do sheep have to do with leadership?
6 July 2026
What do sheep have to do with leadership? 🐑 More than you might think. For our team day, we switched off our screens, left Zurich and spent a day out…
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