Server-Side Tracking:
Measure where nothing gets blocked.

With server-side tracking, data doesn’t go straight from the browser to Google, Meta and the rest. It runs through a server under your control. That makes measurement more resilient to cookie restrictions and ad blockers. And you decide which data gets passed on at all.

Less data lossConversions that browser tracking loses stay measurable

Your domainThe data runs through your own infrastructure

More controlYou decide which fields a platform receives and which it doesn’t

For ad accounts, this isn’t a luxury: the more complete the conversions reported back, the better the bidding algorithms can do their job.

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Awards and certifications

What it gives you

More complete dataIn a classic setup, some conversions get lost. Server-side tracking can close much of this gap.

Faster websiteFewer scripts in the browser mean shorter loading times, which in turn benefits your Core Web Vitals.

Data protection controlPersonal data fields can be shortened or removed before they are passed on. What never leaves the server never reaches any platform.

Better campaignsAd platforms optimise based on the conversions reported to them. Better data leads directly to better targeting.

Our approach

What we take care of

Checking the technical requirements of your website
Setting up the server-side container, including a hosting concept
Migrating your existing tracking points
Connecting Google Ads, Meta and other platforms
Consent controls and documentation of the data flows

How we work

1AnalysisHow much data are you losing today, and what would you gain?
2ConceptWhich events will run server-side in future, and which fields will be passed on?
3BuildSet up the container, test it and run it in parallel with your existing setup.
4SwitchoverOnce both measurements have been compared, we make a clean switch.

Cases

Server-side tracking with Google

The Escape

CoffeeB launch

Delica

JENTIS Server-Side Tracking

CIC (Schweiz)

How many conversions are you losing?

We measure the difference between browser-side and server-side tracking on your actual setup.

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Insights

LinkedIn, 6 May 2026GA4 is getting a cross-channel update and hardly anyone is talking about it

Google has rolled out one of the biggest GA4 extensions since its launch. Until now, you mainly got clean Google...

LinkedIn, 17 March 2026Privacy first, and still over 40% more data

Together with the marketing and web team at CIC (Switzerland), we replaced the client-side tag manager with JENTIS server-side tracking.

LinkedIn, 10 February 2026Make your performance volcano erupt

First-party data and tracking without "perfect cookies": in 2026, tracking is no longer a tech topic. It's a budget topic.

Frequently asked questions about server-side tracking

Does this get around data protection?

No, and that’s not how we use it. Consent remains a requirement. Server-side tracking simply makes sure that consented data arrives in full. It also gives you more control over which fields a platform receives in the first place.

What does it cost to run?

On top of the setup effort, there are ongoing server costs that depend on your data volume. With medium traffic, this stays within a manageable monthly range. We calculate it for you in advance.

Who is it worth it for?

Mainly for websites with significant advertising budgets or e-commerce. Wherever campaigns optimise on conversion data, better data quality pays off directly. With small budgets, the effort is often not yet justified.

Do we have to rebuild our website?

Usually not. You need a subdomain for the container and some adjustments in the tag manager. The existing structure of your website stays untouched.

Server-Side Tracking:
Measure where nothing gets blocked.

What it gives you