Search Engine Advertising:
People who search are ready to act.
That is exactly why well-managed search ads achieve above-average click and conversion rates. No other channel reaches people so close to the buying decision, and none is as precisely measurable.
Free · We review your existing Google Ads account
Awarded and certified
What we take care of for you
From strategy to day-to-day management, so your budget goes where it generates revenue.
Our services
- Strategy and positioning: developing the campaign strategy and positioning your brand in the search landscape.
- Account structure: a clean structure for your Google Ads account as the basis for every optimisation.
- Keyword research and ad copy: the right search terms and copy that earns the click.
- Ad extensions: address, phone number, sitelinks, product images and prices.
- Razor-sharp targeting: steered by location, time of day and target audience.
- Additional channels: Display, Shopping, Video and App campaigns, including the right creatives.
- Performance Max and AI campaigns: we use the automated campaign types where they deliver, with clear guardrails for brand safety and placement control.
How we work
- 1Account and market analysisWe review the structure, search terms and history of your existing account and compare them with the competitive landscape.
- 2Setup and trackingCampaign structure, bidding strategy and conversion measurement, including a consent-compliant implementation.
- 3Ongoing optimisationConstant monitoring of keywords, ads and bids. Whatever does not deliver is adjusted or stopped.
- 4ReportingA monthly review with the agreed metrics and concrete recommendations for the next step.
Your benefits
Why search engine advertising works
Search engine advertising, or SEA for short, is one of the most important tools for steering direct demand towards your products and services, especially in highly competitive markets. Precise targeting lets you raise awareness of your brand, drive qualified traffic to your website and generate more leads and sales.
As an official Google Premier Partner, we have the expertise and access to internal resources such as analyses, case studies and forecasts that make campaigns more efficient. We are also experienced with international SEA campaigns and with Google’s competitors such as Bing, Baidu and Yandex. On top of that, we keep a close eye on how AI answers are changing the search results page. If you are visible in paid results today, you should also appear in generated answers.
Is your Google Ads account reaching its full potential?
We look at the structure, search terms and bidding strategy and show you the biggest levers. Free of charge and with no obligation.
Insights
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Frequently asked questions about search engine advertising
How much does a click cost?
That depends heavily on the industry and the competition. The range goes from a few centimes to double-digit franc amounts for hotly contested finance and legal topics. In any case, what matters is not the cost per click but what an enquiry or a sale costs in the end. We work out this figure with you before the start.
Is SEA worth it if we already rank well on Google?
Usually, yes. Ads appear above the organic results and secure your visibility where competitors bid on your brand. Ads can also be steered immediately, for promotions, new products or seasonal peaks. Combined with SEO and GEO, you take up twice the space on the search results page.
What is Performance Max, and should we use it?
Performance Max is Google’s automated campaign type that runs across all channels at once. It delivers good results when targets, data quality and assets are right, but it takes control out of your hands. We use it selectively and safeguard it with exclusions and brand protection rather than letting it run blind.
How long does it take to see the first results?
Ads go live within a day. Optimisation becomes meaningful after four to six weeks, once there is enough click and conversion data. With low search volumes, it takes correspondingly longer.
Will you take over our existing account?
Yes. The account stays yours, and we are given access. Historical data is valuable for bid management. We build on it instead of starting from scratch.