Instagram Ads:
The biggest stage in Switzerland.
Taking photos and videos, creating Stories and sharing them with the community: Instagram is all about visual communication. For brands, that means one thing. If you want to win people over here, you win them over with images and video first.
Awards and certifications
Your benefits
Our approach
What we take care of
- Campaign concept and audience selection
- Production of creatives in feed, Story and Reels formats
- Setup, campaign management and ongoing optimisation
- Reporting with clear recommendations
- Alignment of paid content with your organic profile
How we work
- 1Audience and visual styleWho do you want to reach, and which visual language suits your brand?
- 2CreativeVertical videos, single images and carousels that work in the first two seconds.
- 3Campaign managementWe keep fine-tuning placements, audiences and budgets.
- 4AnalysisReach, engagement and conversions, with a recommendation for the next wave.
Your brand on Instagram?
We show you which formats work for your target audience and what it realistically costs to produce them.
Insights
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Frequently asked questions about Instagram Ads
Do we need our own Instagram profile to advertise?
In principle, yes. If there is no organic Instagram profile, your Facebook page can act as the sender. But people who click through to an empty page leave again. You do not need to post every day, but the profile should make a good impression.
What works better: photo or video?
Both formats can work very well, and we recommend using them side by side. Videos, especially short vertical formats, perform very well in Reels and in the feed. Static visuals still work in the feed and for clear offers. We test both against each other.
How long should ad videos be?
Short. People decide in the first few seconds. As a rule of thumb: get the message across in the first three seconds and keep the total length under 15 seconds, unless the format deliberately tells a longer story.
Can we use creators’ posts as ads?
Yes. With partnership ads, you can run creator posts as ad creatives. This needs the creator’s approval and usually feels more authentic than your own productions.