STRATEO: 360° Performance Campaign
Strateo is an online trading provider based in Geneva and has been active in the Swiss market since 2012. Strateo holds a Swiss banking licence and offers its clients competitive prices, experience and an international focus. This gives them direct access to the world’s largest markets for carefully selected shares and investment products. In 2017, Strateo’s outstanding offering was awarded the seal «Overall Test Winner in the Swiss Online Broker Comparison».
Client statement
“In adisfaction we have a sparring partner that gives us expert support on every aspect of online marketing and keeps us up to date with the latest trends and developments. Thanks to the agency’s highly professional work, we were able to far exceed our goals. We look forward to continuing our collaboration.”
Fabien Vrignon, Managing Director
Background
As a strong challenger in the online trading market, Strateo came to us with a clear brief: keep driving growth in line with its ambitious targets. The client wanted to rebuild its digital performance marketing from the ground up and steer new customer acquisition centrally through digital channels. Hard and soft leads were also to be redefined and given a maximum cost per action based on the marketing goals.
adisfaction developed and implemented a concept to match. Throughout the year-long campaign, we kept testing, comparing and optimising further approaches and channels.
Execution
Together with Strateo, adisfaction developed a modular campaign concept. From different retargeting levels to conversion optimisation on the landing page, every key component was considered and built into the project to raise conversion rates across the sales funnel for the long term. Another success factor was a highly flexible budget allocation, guided at all times by the ROI of each channel (including SEA, display, social media, programmatic display ads and affiliate marketing). The budget was recalibrated according to how each channel performed.
The customer journey was at the heart of the campaign at all times, and our job was to understand and optimise it. To do this, we tested channels and targeting intensively, especially in the early phase, and ran attributed multi-channel analyses.
Results
The complex set-up for boosting performance paid off: the client’s annual target was far exceeded. Detailed settings, an efficient channel mix and A/B tests led the client straight to top results. Going forward, the focus is on the ongoing management and optimisation of the system and on developing innovations that increase efficiency.
Display Advertising
Programmatic Advertising
Search Engine Advertising
Facebook Ads
Instagram Ads
X (Twitter) Ads
Web Analytics
Tag Management
Reporting