Adisfaction-Annex Blog
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Conversion optimisation: why 0.2 percentage points are worth more than extra traffic
13 September 2026
If the conversion rate rises from 1.8 to 2.0 per cent, revenue grows by 11.1 per cent, without a single extra franc of media budget. Why the leverage of an…
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Privacy-first programmatic advertising: our comparison of Ogury and Digiseg
30 December 2025
As third-party cookies are gradually phased out, one thing is clear: data protection is no longer a nice-to-have, it is a must. For advertisers, that means finding new ways to…
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DIGIMONITOR 2025: what marketers need to know now about media use in Switzerland
28 October 2025
Once again this year, the IGEM Digimonitor 2025 delivers revealing data on digital media use in Switzerland, with clear signals for advertisers, publishers and brands. The key findings: artificial intelligence…
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