Reporting:
See where you stand at a glance.

Numbers only help once you understand them. That is why we turn them into clear charts. We build dashboards that anyone can read, with or without analytics know-how.

Looker StudioDashboards that update automatically, instead of manual Excel work every month
All channelsGoogle, Meta, LinkedIn and other sources in one shared view
Your KPIsNot everything that can be measured, just what matters for your decisions

Awards and certifications

Google Analytics certified
Google Analytics certifiedGoogle

What we deliver

DashboardsOverviews for senior management and for marketing, each at the right level of detail.
Connecting data sourcesWe bring together ad accounts, analytics, CRM and shop data, so costs and revenue sit side by side.
AutomationReports update themselves and, if you wish, go out by email automatically. No more compiling them by hand.
ContextNumbers alone explain nothing. On request, we comment on the trends and derive recommendations.

Our approach

Typical content

  • Traffic, enquiries and revenue over time
  • Costs, clicks and conversions by channel and campaign
  • Effort versus return, such as cost per enquiry or ROAS
  • Comparison with the previous period and with targets
  • Visibility in search engines and, on request, in AI answers

How we work

  1. 1Clarify the questionsWhich decisions should the report support?
  2. 2Connect the sourcesWe link up all relevant accounts and data sources.
  3. 3BuildA dashboard with a clear structure and the most important KPI at the top.
  4. 4EmbedAutomatic distribution and an introduction for everyone who works with it.

Cases

Web Tracking and Analytics Concept: Swissmem

Web Tracking and Analytics Concept

Swissmem

Read more
CoffeeB launch: Delica

CoffeeB launch

Delica

Read more
Tracking Concept, Implementation and Further Development: Migros

Tracking Concept, Implementation and Further Development

Migros

Read more

Still spending time on Excel reports?

We build you a dashboard that updates itself. And we show you which KPIs really belong in it.

Insights

Related articles

Frequently asked questions about reporting

Which tool do you use?

Usually Looker Studio, because it connects well with the Google stack and stays free for you to use. For special requirements, we look at alternatives or at storing the data in BigQuery.

Can we add our own analyses?

Yes. You get access to the dashboard and can add your own views. We document how it is built, so it is clear how each KPI is calculated.

How often is the data updated?

Daily or more often, depending on the source. For most decisions, a daily update is enough. Real time is rarely needed and only adds complexity.

How much does a dashboard cost?

The effort depends on the number of data sources and the complexity. A clearly structured standard dashboard is a manageable job. A solution with a CRM connection and its own data storage takes correspondingly more work.