FTC CASHMERE: International eCommerce Marketing Strategy
As a specialist in high-quality cashmere knitwear, FTC Cashmere stands for refined, pure and desirable fashion and luxury goods, and for a strong sense of responsibility towards fair, ethical production conditions. The combination of social responsibility, luxurious quality and high fashion standards sets FTC Cashmere apart. The premium cashmere brand’s collections are available worldwide in leading department stores, specialist retailers and its own online shop.
Background
FTC Cashmere approached adisfaction for support and advice in e-commerce marketing. The goal was to achieve faster and more targeted revenue growth.
What we did
We carried out an extensive Google Search Ads re-setup for FTC Cashmere. As part of this, we developed a dedicated campaign structure that keeps everything clear even when the product range changes regularly. Because we took a very systematic approach to building the campaigns, we can now adapt the original set-up to new markets and languages with manageable effort. Over time, we also added Google Shopping campaigns to FTC Cashmere’s classic search ads.
Results
With a Google Ads set-up tailored to e-commerce shops, adisfaction Switzerland tripled FTC Cashmere’s ROI on average within just 2 months. FTC Cashmere is now ideally placed to expand its online shop into other countries with ease and to generate additional revenue quickly.
Programmatic Advertising
Search Engine Advertising
Web Analytics
Reporting