🔍 AI performance reports from Google and Microsoft
Since 2025, AI features (AI Overview, AI Mode) have changed “googling” dramatically. Publishers are feeling it through so-called “zero-click searches”: stable impressions, falling clicks. Google and Microsoft are currently rolling out free AI analytics.
📉 Google Search Console
– Access via the “Generative AI” subcategory
– Shows cited landing pages with their impressions, countries, devices and dates
📉 Microsoft Bing Webmaster Tools
– Access directly via the main category “AI Performance”
– Shows cited landing pages and their share, and now also search intent and topic
🚀 The bottom line
Website owners are nervous, because zero-click searches can wipe out up to a third of their traffic. With these updates, Google and Microsoft are trying to shed some light on the situation. The first attempts are still a little timid, though: the number of clicks, for example, is still missing.
👉 Are you affected by zero-click searches too? Let us know in the comments, or get in touch with us directly.
#geo #aioverview #aio #zeroclicksearches #onlinemarketing #searchenginemarketing
