Articles
Conversion optimisation: why 0.2 percentage points are worth more than extra traffic
13 September 2026
If the conversion rate rises from 1.8 to 2.0 per cent, revenue grows by 11.1 per cent, without a single extra franc of media budget. Why the leverage of an…
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Privacy-first programmatic advertising: our comparison of Ogury and Digiseg
30 December 2025
As third-party cookies are gradually phased out, one thing is clear: data protection is no longer a nice-to-have, it is a must. For advertisers, that means finding new ways to…
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DIGIMONITOR 2025: what marketers need to know now about media use in Switzerland
28 October 2025
Once again this year, the IGEM Digimonitor 2025 delivers revealing data on digital media use in Switzerland, with clear signals for advertisers, publishers and brands. The key findings: artificial intelligence…
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Google Ads: Performance Max finally brings more insights and control
13 October 2025
Ever since it launched at the end of 2021, the Performance Max campaign type (PMax) has divided opinion in the SEA world. The idea was to maximise reach by serving…
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Brand safety on Meta in the age of artificial intelligence
9 September 2025
AI is already a fixed part of how social media campaigns are built. Whether on TikTok, Snapchat, LinkedIn or Meta, AI is used everywhere. What is easily forgotten is how…
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Jentis launches the LinkedIn CAPI connector
18 July 2025
In modern performance marketing, capturing user data accurately is essential. Yet the usual methods of collecting user data no longer work properly. Ad blockers, tracking restrictions and stricter data protection…
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Wealth management in transition: what communications professionals in finance need to know now
10 July 2025
The global wealth management industry has reached an exciting turning point in 2025. Two comprehensive reports from Boston Consulting Group and Ernst & Young show how the rules of the…
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Less data loss, better decisions: the Cookie Lifetime Extender
10 July 2025
Jentis has released the Cookie Lifetime Extender, an integral feature of the JENTIS server-side tag manager that can restore the lifetime of first-party cookies. It reliably protects your tracking data…
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A/B tests for social media: how to find your best content with data-driven testing
24 June 2025
As an agency, we work every day to improve the performance of social media campaigns. But there is no universal recipe for success, and what works perfectly for one brand…
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New FDPIC cookie guidelines: what do they mean for online marketing in Switzerland?
10 March 2025
On 3 February 2025, the Swiss Federal Data Protection and Information Commissioner (FDPIC, in German EDÖB) published new guidelines on the use of cookies and similar technologies. While the legal…
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The impact of video advertising: why TV and BVOD remain unbeatable
12 November 2024
Video advertising is everywhere today, whether on social media, streaming services or traditional TV. But which platforms are really the most effective when it comes to advertising impact? A recent…
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