«Los is Läbe»: recruiting young talent for the Zurich Banking Association

 

Home page header image of losislaebe.ch

 

Background

The Zurich Banking Association (Zürcher Bankenverband, ZBV) represents the interests of the financial centre towards authorities, politicians and the public. Its members are around 40 banks and insurers, with more than 40,000 employees in the canton of Zurich. Through its commitment to education, information and policy, it helps to keep Zurich a financial centre of global importance in the future.

 

Starting point

In 2022, the ZBV launched the talent campaign «Los is Läbe, banklehre.ch». Its aim was to position a banking apprenticeship with the vocational baccalaureate as a practical, future-oriented alternative to academic upper secondary school (Gymnasium). In 2025, the campaign was developed further and moved to the new domain losislaebe.ch. Alongside the classic commercial apprenticeship (KV), other exciting careers now take centre stage, such as mediamatics, IT and digital business development. The goal is to make the diversity of the financial centre more visible and tangible. A crossmedia campaign is designed to make young people aged 13 to 17, and the people around them, aware of the opportunities the Zurich financial centre offers.

 

What we did

Reaching a demanding target audience of 13 to 17-year-olds, as well as the people around them (parents, teachers, careers advisers), called for an approach that was consistently digital, yet credible and close to real life:

  • The website losislaebe.ch serves as the central campaign hub, with a modular structure, clear user journeys and the right tracking in place.
  • Authentic storytelling: real apprentices talk about their experiences with humour in 15 to 20-second videos.
  • A targeted platform mix: alongside established social media channels such as TikTok, Instagram, Snapchat and LinkedIn, the campaign also uses BeReal, YouTube, mobile games, programmatic advertising with geotargeting around schools, and newsletters. It runs in 2 flights, before and after the summer holidays.

Examples of different ad formats: TikTok videos, LinkedIn posts and Snapchat videos

Results

The «Los is Läbe 2025» campaign shows how recruiting young talent works today: through authenticity, smart channel choices and clear messages. Above all, the combination of creative video work, data-driven targeting and a cross-platform media mix delivered above-average performance. The new domain losislaebe.ch provides the ideal basis for developing the communication further in the years ahead. It is modular, scalable and speaks the language of young people.

Client statement

“Working with Adisfaction-Annex was once again a pleasure. Their advice responds to our needs, the media strategy is perfectly matched to our messages, target audience and budget, and both execution and reporting are convincing. I am looking forward to our next project together.”

Christian Bretscher, Managing Director, Zürcher Bankenverband

Services in detail

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