RINGIER AG, BLICK GROUP: Performance & App Marketing
Blick is one of Switzerland’s highest-circulation newspapers. Its product range also includes the titles SonntagsBlick and Blick am Abend. As digitalisation advances, content from the Blick titles is also distributed through digital channels. These include the Blick.ch website and a range of apps for smartphones and tablets.
Background
Our client, the Blick Group, came to us with the goal of strengthening the digital sales of its newspaper subscriptions. Its own online shop sells a range of digital and print subscription products. Blick also distributes its content through e-paper apps for iOS and Android.
What we did
Alongside CPA-based Google Search Ads campaigns, adisfaction Switzerland designed a comprehensive set of campaigns for the Blick Group to promote its mobile apps.
To integrate the campaigns into the app stores as smoothly as possible, we relied on Google Universal App Campaigns and Apple Search Ads. A click on the ad takes users straight to the relevant app store, where they can download the app right away. To make the campaigns’ success measurable, adisfaction Switzerland supported the Ringier Blick Group in implementing Google Firebase in all its apps.
Results
Thanks to Google Universal App Campaigns and Apple Search Ads, the Blick Group now reaches more users with its mobile apps than ever before. The Google Firebase implementation provides the ideal basis for improving app performance over the long term and for driving Blick’s digital transformation further.
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