Tag: Trends

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The native advertising trend, or: how do I advertise effectively?

3 July 2013

A new hype topic is emerging in the world of marketing, and it goes by the name of “native advertising”. Search Google for the term and a quick look at…

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In focus: content marketing

13 May 2013

Content marketing is the new buzzword in the marketing world, and a study published in the trade magazine “Horizont” in early April has put it back in the spotlight. Some…

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Lots of Topics, Even More Angles and Plenty of Input!

12 September 2012

In 2009, the number of exhibitors had not yet passed the 300 mark. By 2012, dmexco, the trade fair for digital marketing and advertising, has reached a whole new scale.…

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Moving Images on the Rise: Video Advertising That Reaches the Right Audience

4 July 2012

It is an open secret that internet users love moving images. Facebook, Google+ and Twitter: users of social networks in particular watch all kinds of video and share it across…

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