Then: “men’s running shoes size 43”
Now: “I’m looking for a comfortable running shoe for a half marathon under 200 francs.”
This is exactly the shift Google is responding to with the new Gemini features from Google Marketing Live 2026.
Conversational Discovery Ads
Search queries are getting longer and more specific. Gemini understands the context better and serves relevant ads in AI Mode.
AI-powered Shopping Ads 🛒
Shopping ads get additional AI-generated information. This can help reduce uncertainty before a purchase and speed up decisions.
Direct Offers
Discounts, vouchers or bundles appear exactly when purchase intent is at its highest. Less wastage, more relevance.
The bottom line 💡
Search is increasingly turning into a dialogue. If you don’t prepare your campaigns, data and content for this, you risk losing visibility. The quality of data, product information and campaign structures is becoming even more important. Because AI can only make decisions as good as the signals we give it.
So the interesting question is no longer:
Which keywords do people search for?
But rather:
Which questions do they ask an AI?
👉 Which new feature do you find most exciting?
#GoogleAds #Gemini #AIMode #PerformanceMarketing
