Performance Max: finally more transparency for advertisers
Blog post
For a long time, PMax was a black box, and advertisers had to trust Google’s algorithm blindly.
Since 2025, Google has finally been delivering the reports & controls we’ve wanted for years:
👉 Negative keywords: we can finally exclude the truly irrelevant search queries in a targeted way, and efficiency rises significantly.
👉 Channel performance: for the first time, we can see where the target audience is spending its time. A real game changer for strategies beyond search.
👉 Asset reporting for text, images, videos: we can optimise creatives on an ongoing basis and show clients which assets really perform.
👉 Demographic & device controls: precise budget steering that reduces wastage.
For agencies, this means:
✔️ more precise optimisation
✔️ clearer targeting of the desired audiences and devices
✔️ well-founded reports for clients
✔️ less gut feeling, more data
Our learning: the search terms report in particular shows clearly where AI and machine learning reach their limits, and where agencies can add real value.
-🔗 Read the full article here:
https://www.adisfaction-annex.ch/blog/google-ads-performance-max-endlich-mehr-insights-und-kontrolle
#googleads #sea #pmax #performancemax #onlinemarketing #searchenginemarketing
