Google Analytics 4 (GA4) is the next generation of Google Analytics, and it comes with a wide range of features that make your e-commerce tracking more accurate and easier to manage.
UA was released in 2013 as a complete overhaul of the original Google Analytics platform. It introduced a series of new features and improvements, including enhanced e-commerce tracking. GA4 was released in 2020 and builds on UA’s e-commerce tracking features.
One of the biggest differences between GA4 and UA is the way data is collected. GA4 uses a “streaming” data model, which means data is captured in real time as users interact with your website. UA, by contrast, uses a “log-based” data model, which means data is collected and processed in batches. This has a few consequences for e-commerce tracking. First, GA4 can deliver more accurate data because it does not have to wait for data to be processed in batches. Second, GA4’s e-commerce tracking is quicker and easier to set up.
How can Google Analytics 4 e-commerce tracking benefit my business?
First, GA4 makes it easy to collect data from all your channels and bring it together in a single report. This gives you a complete picture of your business and helps you spot every area that needs improvement.
Second, GA4’s event tracking lets you follow every kind of customer action and see how these actions relate to one another. This helps you understand the customer journey and identify where you can improve the customer experience.
Third, GA4’s user ID dimension lets you measure individual users across all their devices. That is useful if your customers access your website or app from several devices.
Finally, the GA4 reporting interface makes it easier to find the information you need. It includes new “cards” that give you quick access to the most important information, and it lets you customise reports so that they only show the data you are interested in.
What makes Google Analytics 4 different?
In short: AI insights for predictive metrics & figures
Looking at how website users behaved in the past is helpful, but it does not always let you make decisions that drive results. With the powerful predictive metrics in Google Analytics 4, you can make more precise, data-driven decisions.
The AI metrics include:
- Purchase probability
- Churn probability
- Predicted revenue
The benefits of Google Analytics 4 e-commerce tracking:
Implementing enhanced e-commerce tracking correctly and interpreting the results is a major challenge for many online shops and e-commerce businesses.
Using Google Analytics e-commerce tracking brings the following benefits:
- Tracking users across devices: With Google Analytics 4 e-commerce tracking, businesses can see how users interact with their website or app across several devices. This gives them a better understanding of how their customers use their products and services.
- Tracking conversions: With Google Analytics 4 e-commerce tracking, businesses can track conversions on their website or in their app.
- Tracking user behaviour: With Google Analytics 4 e-commerce tracking, businesses can see how users interact with their website or app. This helps them understand how visitors perceive their products and services.
- Tracking e-commerce data: Google Analytics 4 e-commerce tracking lets businesses track e-commerce data from their website or app.
Can Adisfaction-Annex take care of the integration for me?
We are happy to advise and support you on your Google Analytics 4 property and the switch to the new tracking technology.
