“We are not spectators. We are architects.”
A strong motto from SMX, the Search Marketing Expo in Munich, and a fitting description of where online marketing is heading right now.
Ramon Lienhard and Sophia Fotsch from our performance team were there and came back with plenty of new impressions, ideas and inspiration.
One common thread ran through many of the talks: AI is fundamentally changing how online marketing works. Topics like AI in search, generative engine optimisation (GEO) and new approaches in SEO, SEA and data & analytics were clearly in focus.
Lots of great sessions, valuable insights and good conversations with the industry. And of course plenty of input that we’re feeding straight into our work as an agency!
